The First Version Of Your Startup's Website
Jan 12, 2026
Early-stage founders do this all the time:
You see a website or app.
You love the style.
You want your product to look like that.
Then you open ChatGPT and type:
“Make my website like Linear / Stripe / Notion.”
And what happens next?
You get something that looks:
generic
inconsistent
“template-ish”
and not like the product you admired
Because what you liked was never “the UI”.
What you liked was the system behind the UI.
In this article, I’ll show you the exact way designers reverse-engineer any website style and recreate it for their own product—using AI.
No design degree required.
No copying screens.
Just extracting rules and applying them.
Why Founders Fail When Trying to Copy UI
When founders say:
“I want this style”
They usually mean:
the clean typography
the premium spacing
the calm color palette
the consistent components
the feeling of trust
But that isn’t a screen.
That’s a design system.
Here’s the key insight
✅ Good designers don’t copy screens.
✅ They reverse-engineer systems.
And AI is extremely good at this—if you ask the right way.
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The 4-Step Method: Extract → Systemize → Apply → Validate
This method works on:
SaaS landing pages
mobile apps
dashboards
onboarding flows
pricing pages
Let’s do it.
Step 1) Capture the Right Input (The Most Important Step)
Most founders fail here.
They screenshot an entire webpage or they send a URL and ask AI to “copy”.
Instead, do this:
✅ Pick ONE section only
Choose one:
hero section
pricing section
dashboard table
onboarding screen
✅ Your screenshot should include
headline + body text
at least one button
cards/sections
spacing & alignment clearly visible
Why?
Because AI works best with specific UI context, not a whole site full of noise.
Step 2) Extract the Design System (Prompt #1)
Open ChatGPT (or any vision-enabled AI), attach your screenshot, and paste this:
Prompt #1 — Style Extraction Prompt
What Results You Should Expect
If this works correctly, the output will look like this (example):
Typography
Modern sans-serif, geometric feel
H1: 44–56px, bold
Body: 16–18px, regular
Captions: 12–13px, muted
Spacing
Base unit: 8px
Section padding: 64–96px
Card padding: 16–24px
Gaps: 12 / 16 / 24
Components
Primary button: filled, 10–12px radius
Secondary: outline/ghost
Cards: subtle border + light shadow
At this point, you have something powerful:
✅ the “DNA” behind the UI
But you still don’t have something implementable.
Let’s fix that.
Step 3) Turn It Into a Reusable Style Guide (Prompt #2)
Now we turn AI’s analysis into something you can actually apply.
Paste this follow-up prompt:
Prompt #2 — Style Guide Generator
Example Output (Style Guide v0.1)
Typography Scale
H1: 48 / 700
H2: 32 / 650
H3: 24 / 600
Body: 16 / 400
Small: 13 / 400
Spacing Scale
4, 8, 12, 16, 24, 32, 48, 64
Colors (Roles)
Primary: #2563EB
Text: #0F172A
Muted text: #475569
Background: #FFFFFF
Surface: #F8FAFC
Border: #E2E8F0
Now you have a mini design system:
✅ reusable
✅ adaptable
✅ consistent
Now we apply it.
Step 4) Apply the System to Your Landing Page (Prompt #3)
Pick your builder tool:
Framer AI
Figma Make
Webflow AI
v0 / Cursor
Then paste:
Prompt #3 — Apply Style Guide
What You’ll Notice Immediately
If you do this correctly, your output will suddenly feel:
consistent
“premium”
calm and structured
professionally designed
Because the design isn’t random anymore.
It’s governed by rules.
Common Mistakes (And How to Fix Them)
Mistake 1: AI output feels too generic
Fix:
use a stronger reference UI
use a more detailed screenshot
include a pricing section (best for patterns)
Mistake 2: The style guide feels messy
Fix:
Ask:
“Put the style guide into tables and enforce strict numbers and scales only.”
Mistake 3: The generated UI ignores the system
Fix:
In Prompt #3 add:
“Follow typography scale and spacing scale strictly.”
Final Thoughts
This is the big difference between:
❌ copying a UI
and
✅ borrowing a system
Good design isn’t decoration.
It’s decision-making.
And AI is great at extracting decisions—when you prompt it properly.


