This Is My Story

2013 - 2017

2013 - 2017

Sofware Engineer to Designer

Before becoming a UX Designer, I was a Software Engineer. I Co Founded a start up and while studying HCI (Human-Computer Interaction), shifted career to UX.

First team

After my startup failed, my mentor suggested to work in teams as a UX Designer. My first job was in a research center, where I was evaluating the usability of native Persian Search Engines

2017 - 2018

2018 - 2020

2018 - 2020

Founding Designer

MTN was on a Digital Transformation mission. They had no in-house UX Design team. I joined an IT team of +70 Engineers as the only UX Designer (And the reason was my computer engineering background!).

Getting serious in design

I joined Digikala E-Commerce Group's innovation team, as a founding member of the Innovation Factory. My mission was to lead the enterprise Golden Triangle project that was shared across the group (Payment As A Service, Delivery As A Service, Sign In As A Service)

2020 - 2022

2022

Moving To Berlin

I was under a lot of pressure, leading both the academy and the agency. I was working 24/7, 365!

My son was born, and I needed a break from entrepreneurship! So I took a full-time job and move with my family to Berlin.

From a hands-off head of design, I switched to a hands-on design lead.

My Hobbies Are

Basketball Coaching, Fatherhood, And Content Creation!

I Opened A Restaurant

And Served 6 Types Of Hotdog Sandwiches

© 2025 Hooman Abbasi

© 2025 Produxlab. All right reserved.

© 2025 Produxlab. All right reserved.