👋 About Me
Design Strategist, UX Advocate, and career-long systems thinker.
With over 15 years of experience, I’ve led design across startups and enterprises, scaling design teams up to 15 and partnering with C-levels, VPs, and cross-functional leaders to align design with business growth.
My background in Software Engineering and formal education in Human-Computer Interaction (HCI) allows me to bridge the gap between design, development, and strategy. I specialize in leading high-complexity, multi-platform products — and building the teams and systems needed to deliver them at scale.
💼 What I've Done:
Led design across 50+ companies including AI-native SaaS, FinTech, Hospitality Tech, and eCommerce.
Fractional Head of Design for startups, embedding UX strategy into product and growth.
Strategic Design Lead at Bonanza Studios, working on digital transformation initiatives.
Built and scaled design teams of up to 15, and led a team of 5 at MTN for FinTech product lines.
Delivered complex platforms: POS systems, CRMs, Digital Wallets, Mobile Apps, Dashboards, and Kiosk Interfaces.
Worked across all stages of product — from discovery to delivery — with measurable outcomes like reduced churn, increased adoption, and ARR growth.
🧠 What I Believe:
Design is not just about interfaces — it’s about systems, people, and decisions.
I help designers become builders by coaching them to think strategically, own outcomes, and contribute to the business.
📈 What I Bring:
UX Maturity & Design Ops Strategy
Scalable Design Systems & Service Blueprints
AI-Powered UX & No-Code Prototyping (Bubble, Framer, Cursor)
Team Coaching, Hiring & Performance Frameworks
Stakeholder Alignment with Executives in Product, Engineering, and Marketing
Skills
Hard skills
User Journey Mapping
Interaction Design
Mobile Design
Web Design
Design Systems
Wireframing
WCAG
Data Analytics
User Interview
Usability Test
Design Thinking Workshop
Contextual Inquiry
Prototyping
Basic knowledge of HTML, CSS, JS
Soft skills
People Management
Feedback Talks
Team Building
Design Vision and Strategy
Cross-functional Collaboration
Team Management and Mentorship
Coaching and Talent Development
Agile Project Management
Tech Stack
