HOOMAN ABBASI
Product Designer
WORK EXPERIENCE
Lead Product Designer
—
AK Software GmbH
May 2024, Present
Designed the V2 of three lines of product POS, digital menu, touch screen kiosk, and management dashboard, contributing to the company’s growth mission.
Led the design of building a CRM for PowerSports Dealerships that enabled the company to secure the next round of funding, and increase ARR by 30%.
Hired and led 3 Product Designers and led them through company projects, providing mentorship and career growth.
Lead Product Designer
—
emlen GmbH
August 2022, April 2024
Built the design system and implemented through leading UX hackathons, which elevated product consistency by 40% and reduced development rework by 30%.
Cut the revenue lost, caused by customer churn by 80%, by designing a self-service onboarding flow, as well as redesigning the structure of top 3 flows of the product.
Led 2 Product Designers and leveraged product quality by implementing a UX Audit process, reducing post-release UX related issues by 60%.
Lead Product Designer
—
MTN
July 2020, July 2022
Shaped the Product Design strategy for commercial and corporate customers, as well as internal products.
Led the end-to-end design of Mobile Money service and the Digital Wallet from problem discovery to solution delivery with a focus on usability enhancement to increase user engagement.
Boosted design velocity by 30% through building an atomic design system, with a focus on reusability and expansion to diverse projects.
Senior Product Designer
—
Digikala E-Commerce Group
May 2018, June 2020
Led the Golden Triangle initiative, to integrate Authentication, Payment, and Delivery in 5 Products of Digikala Group.
Led the pricing project at Digikala Marketplace which enabled the users to compare and select merchants who provided similar products.
Increased the KYC and credit evaluation speed for new customers by 20%.
Heightened BNPL adoption on Digikala Marketplace by 15%.
OTHER WORK EXPERIENCE
Product Designer
—
MTN
Jul 2015, Apr 2018
Led the redesign of MTN Irancell's Selfcare mobile app, online retails store, and Digital POS
Increased transaction speed by 70%, by introducing purchasing shortcuts based on user behavior.
Elevated engagement and accessibility by 30%, among 3 distinctive products, by designing a single-sign-on (SSO) experience.
Co Founder & UX/UI Designer
—
Shagerdaneh
March 2013, June 2015
Established an online university assessment platform, which led to a 70% reduction in evaluation time and doubled communication efficiency.
Education
Master of Human-Computer Interaction
2014 - 2017
Bachelor of IT Engineering
2010 - 2014
Skills
Hard skills
User Journey Mapping
Interaction Design
Mobile Design
Web Design
Design Systems
Wireframing
WCAG
Data Analytics
User Interview
Usability Test
Design Thinking Workshop
Contextual Inquiry
Prototyping
Basic knowledge of HTML, CSS, JS
Soft skills
People Management
Feedback Talks
Team Building
Design Vision and Strategy
Cross-functional Collaboration
Team Management and Mentorship
Coaching and Talent Development
Agile Project Management
Tech Stack
