HOOMAN ABBASI
Product Designer
WORK EXPERIENCE
Founding Product Designer
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AK Software GmbH
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Berlin, Germany
May 2024, Present
Designed the V2 of three lines of product POS, digital menu, touch screen kiosk, and management dashboard, contributing to the company’s growth mission.
Led the design of building a CRM for PowerSports Dealerships that enabled the company to secure the next round of funding, and increase ARR by 30%.
Hired and led 3 Product Designers and led them through company projects, providing mentorship and career growth.
Lead Product Designer
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emlen GmbH
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Berlin, Germany
August 2022, April 2024
Built the design system and implemented through leading UX hackathons, which elevated product consistency by 40% and reduced development rework by 30%.
Cut the revenue lost, caused by customer churn by 80%, by designing a self-service onboarding flow, as well as redesigning the structure of top 3 flows of the product.
Led 2 Product Designers and leveraged product quality by implementing a UX Audit process, reducing post-release UX related issues by 60%.
Founder
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DuxLab Design Agency
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Tehran, Iran
July 2020, July 2022
Built and led a team of 11 Product Designers, and 3 Researchers.
Led the end-to-end design for the first online Buy Now Pay Later experience in Iran for For Digikala E-Commerce Group, with +40,000,000 end users and +400,000 merchants.
Increased the KYC and credit evaluation speed for new customers by 20%.
Heightened BNPL adoption on Digikala Marketplace by 15%.
Led the restructure and redesign of the MTN Irancell FinTech app and its design system with +30,000,000 active users.
Increased super app home screen conversion rate per service by 10%.
Boosted the revenue generated from the core features by 20%.
OTHER WORK EXPERIENCE
Product Designer
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MTN Irancell
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Tehran, Iran
May 2018, June 2020
Designed the first online account management mobile app in Iran, that boosted company revenue and was used by +8,000,000 million users.
Founder & UX/UI Designer
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Shagerdaneh
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Tehran, Iran
March 2013, June 2015
Designed the first Persian Learning Management System for professors, assistants, and students at universities, which saw increased evaluation speed x7 times.
Education
Master of Human-Computer Interaction
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University Of Tehran
2014 - 2017
Bachelor of IT Engineering
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Kermanshah University Of Technology
2010 - 2014
Skills
Hard skills
User Journey Mapping
Interaction Design
Mobile Design
Web Design
Design Systems
Wireframing
WCAG
Data Analytics
User Interview
Usability Test
Design Thinking Workshop
Contextual Inquiry
Prototyping
Basic knowledge of HTML, CSS, JS
Soft skills
People Management
Feedback Talks
Team Building
Design Vision and Strategy
Cross-functional Collaboration
Team Management and Mentorship
Coaching and Talent Development
Agile Project Management
Tech Stack
